(photo courtesy of www.modiface.com)
(above is the mobile makeover app)
ModiFace, the leading facial visualization and imaging technology company, today announced the launch of a 3D Augmented Reality Makeup and Anti-Aging Mirror to help beauty brands and retailers market their products to consumers standing at cosmetic counters as well as shopping at home. This new proprietary technology can simulate makeup products such as blushes, lipsticks and eye shadows and anti-aging skincare effects such as dark spot correction, facelift, browlift, cheek volume enhancement and jaw contouring on any consumer standing in front of the Beauty Mirror in real time and in full 3D.
The new Beauty Mirror offering applies ModiFace's patented photorealistic skin and shade simulation technology to achieve full photo-realistic 3D simulations shown on camera images, allowing makeup and skincare effects to be displayed on the user's face without requiring a photo upload. Each deployment is customized and precisely calibrated to match the brand's product portfolio. Consumers can:
- Try any number of cosmetic colors – instantaneously and virtually – simply by tapping a shade palette on the Beauty Mirror screen
- See the effects of skincare products simulated on a split screen with 'before' and 'after' images showing potential results
- View all makeup and skincare effects from different angles as they turn their face from side to side
The Beauty Mirror technology is available as a standalone kiosk that includes a touch screen monitor with a camera for in-store use, as well as a mobile app that can be used on a tablet at store counters or on a consumer's own tablet or smartphone.
"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters. It's not only a try-before-you-buy tool in the store or at home, but also a way to capture consumers' interest as they walk store aisles," said KyungMoon Lee, ModiFace Executive Director of Engineering. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer. That makes it a powerful tool for increasing sales."
The ModiFace 3D Beauty Mirror will be demonstrated at the company's booth at the 2014 Consumer Electronics Show this week in Las Vegas (Venetian Ballroom booth #70026). A sneak preview can be seen at the following links:
Cosmetics 3D Mirror:
Skin-care and Anti-aging 3D Mirror:
http://youtu.be/KWOJcOGyHLU?t=1m44s
About ModiFace
ModiFace is the leading virtual beauty company with unique anti-aging, skincare, cosmetics, and hair simulation technology across all platforms (web, in-store kiosk, Facebook, iPhone, iPad, Android, and in-ad-unit). Based on more than a decade of advanced facial recognition research at Stanford University, ModiFace's patented technology currently powers virtual makeover applications for Medicis, L'Oreal, Make Up For Ever, Inglot Cosmetics, Obagi, Jane Iredale, Allergan, Vogue, Seventeen, Marie Claire, and BASF. ModiFace's set of mobile applications on iPhone/iPad/Android devices have been downloaded nearly 30 million times and have resulted in half a billion virtual product try-ons. For more information, visit
www.modiface.com
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