Straight from the runway to fingertips everywhere, nail polish has become a key indicator of up-to-the-minute trends. Today, fast-growing beauty brand Julep released its latest Nail Polish Color Report, a monthly snapshot of top nail polish trends based on customer preferences and recent sales data.
"Pay attention to fingertips, because what women wear on their nails is a harbinger for larger trends – both fashion-focused and economic," said Jane Park, CEO and founder of Julep Beauty. "Most 'trends' in the beauty and fashion worlds are decided by editors and designers, but the Julep Nail Polish Color Report unveils actual style movements women are adopting across the US."
At the beginning of each month, Julep introduces ten nail polish colors to its thousands of Maven subscription program customers. During the Monthly Maven Reveal, subscribers choose from a selection of curated beauty boxes, and select add-on products. Julep analyzes all this data to paint an accurate picture of current nail color trends.
"After suffering through some extreme weather patterns this winter, women are ready to forget the Polar Vortex, severe drought, and heavy flooding and embrace spring," said Park. "Consumer confidence is on the rise; women seem to be in a more positive mood and are choosing light pastels and sheer white for their nails. They're also taking inspiration from runway trends and embracing blues of all shades and deep corals."
March Nail Polish Trends:
Soft pastels: Sherbet shades like Julep's Rae, a radiant orchid creme that's an exact match to the Pantone® 2014 Color of the Year; Elisa, a soft wisteria shimmer; and Lilou, a lemon chiffon creme, were top sellers in Julep's March Maven box.
Sheer white: White is always a fresh choice for spring, and consumers and fashion designers alike are gravitating toward airy, alabaster tones with translucent finishes. It's unsurprising that Julep's Soraphine, a classic sheer white creme, was a top choice for March.
All things blue: Blues of all shades – from cobalt to pale cornflower – made a strong statement on the spring runway. Julep's Monaco, a dazzling mariner blue creme that's an exact match to the Pantone® 2014 Color of Spring; Margaret, a light periwinkle creme; and Tania, a mermaid teal glitter, were also top sellers.
Deep coral: Pink, red, and orange-tinted coral hues dominated the runway at Spring Fashion Week. In March, Julep Mavens went crazy over Harriet, a guava coral creme shade that brings French Riviera flair to nails.
Resources:
- Julep's March Colors - http://blog.julep.com/meet-the-march-maven-collection/
- Julep Color Report March 2014 Blog post – http://blog.julep.com/the-march-2014-nail-polish-color-trend-report/
- Follow Jane Park on Facebook – www.facebook.com/janeparkjulep
- Follow Jane Park on Twitter – www.twitter.com/janeparkjulep
SOURCE Julep
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